Should Companies Proactively Push KPIs?

Should Companies Proactively Push KPIs?

Companies are constantly looking for ways to improve their performance and stay ahead of the competition. One of the most important tools for measuring and managing performance is key performance indicators (KPIs). However, many companies are still relying on a reactive approach to KPI checking, forcing employees to check dashboards, often leading to missed opportunities and a lack of accountability. Such an approach can leave companies playing catch-up, rather than proactively driving performance. 

First, let's define what we mean by a reactive KPI checking culture. This is when employees only check KPI dashboards when prompted to do so or when they have a specific question. In contrast, a proactive KPI checking culture is one in which employees are automatically notified of important changes or trends in the company's KPIs, allowing them to take action sooner and make data-driven decisions.

The benefits of a proactive KPI checking culture are many. For one, it allows for faster identification and resolution of issues. When employees are automatically notified of important changes in company KPIs, they can take action sooner and prevent small problems from becoming big ones.

Another benefit of a proactive KPI checking culture is that it can lead to increased employee engagement. Creating a culture where everyone is up to date on the performance of the company helps drive employee commitment, and creates better alignment and understanding of company goals across the organization.

One way to achieve this is to use software that can automatically send notifications to team members when specific KPI thresholds are met or exceeded. For example, if website traffic drops below a certain level, a notification could be sent to the marketing team to investigate and take action.

Companies that continue to rely on a reactive approach to KPI monitoring may miss important trends or changes that could have been addressed sooner, leading to decreased performance and ultimately, lost revenue.

It's important to be careful not to send too many notifications, as this can lead to notification fatigue and a decrease in effectiveness. It's also important to keep in mind that there may be a cost associated with implementing the necessary technology and systems to send automatic notifications.

To move towards a proactive KPI checking culture, you can start by setting up notifications and alerts for key performance indicators that are important to your business. It is also important to regularly review and adjust the types of notifications and alerts that are being sent out to ensure that they are still relevant and useful.

At Tantl we wanted to unify team members on important key actions our customers take, so we built Tantl to post user actions directly into Slack. With this system, we get notified when key user actions fail, allowing us to quickly reach out and provide excellent customer service.

Moving to a proactive KPI checking culture is a shift from the current paradigm of reactively checking metrics and dashboards, but can greatly benefit a company by improving efficiency, enabling more proactive problem-solving and fostering better collaboration among team members.

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